British Gas

2D content converted to glasses-free 3D

Client

BEcause / British Gas

Year

2012

Category

2D to 3D Conversion

During the London 2012 Summer Olympics, British Gas showcased their cutting edge smart technologies at an interactive stand in Westfield Stratford City. The shopping centre, located in East London, provided the main access to the Olympic Park.

‘See our world in 3D’, displaying British Gas’ TV advert on a glasses-free 3D screen, was one of the exciting and engaging experiences offered to shoppers visiting the stand. Stereoscape delivered the conversion of the animated commercial from 2D to autostereoscopic (glasses-free) 3D for this high footfall location. We worked in cooperation with global brand experience agency BEcause.

Besides Westfield Stratford City, the promotional event ran at two other venues, one in London and another in Birmingham.

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