Fazer’s Global Travel Retail introduced Fazer Magic – a premium selection of chocolate pralines specially designed for the international market – in the TFWA Exhibition in Cannes in October 2013. The imaginative packaging concept of the new product line called for a creative marketing solution.
Stereoscape recommended a mixed reality experience, combining physical products and 3D visualisation in a holographic display to showcase the ingenious Magic Cube package and to attract maximum attention in a crowded exhibition environment.
Dreamoc XL holographic display provided a perfect platform for the visual experience highlighting the way the unique Magic Cube opens and closes, and the kaleidoscopic graphics inside the praline box were optimally visualised. The customised display stand was perfectly integrated to the booth design.
“We received lots of very positive feedback from the visitors at the Cannes event.”
Fazer Brands & Category Manager
“We are extremely satisfied with the stand we hosted in Cannes. No one else could deliver anything like Stereoscape did and there were numerous spectators visiting us to see the holographic device. We received lot of positive feedback!”
Essi Milén, Packaging Design Coordinator
Client: Fazer Group (2013)