Frieze London is one of the world’s leading contemporary art fairs. Frieze Foundation’s Emdash Award allows an emerging artist based outside the UK to realise a major project at Frieze London. The winner of the Emdash Award 2012 was the Belgian/American artist Cécile B. Evans.
Selected from over 750 applications by artists from all over the world, Evans’ winning proposal took the form of an audio guide to Frieze London accompanied by a holographic ‘host’. Evans intended for the work to be an interruption, offering perspectives on art that compete with the way it is typically described in a fair environment.
Stereoscape contributed to the project by delivering three holographic projection systems and the content displaying renowned historian and BBC presenter, Simon Schama, as a holographic host.