Hartwall Areena

Event promotion through glasses-free 3D


Hartwall Areena




Talviklassikko is Finland’s own Winter Classic – a Helsinki ice hockey derby between local rivals HIFK and Jokerit. The event turns the Helsinki Olympic Stadium, built for the 1952 Summer Games, into the most fantastic hockey venue in Finland.

Hartwall Areena has been the home ice for Jokerit since 1997. To promote the 2014 Winter Classic, Hartwall Areena decided to use something out of the ordinary.


Stereoscape delivered an autostereoscopic 3D display from Dimenco and converted the Winter Classic promo video from 2D to glasses-free 3D. The display was first installed at the Jokerit stand at a sports expo in Messukeskus (Expo and Convention Centre Helsinki) and then transferred to Hartwall Areena.


The attention-grabbing 3D experience attracted visitors to the promotional area and was a great way to add excitement to the marketing of the sporting event.