As part of the Smart Retail U.K. Seminar at Finpro, Stereoscape was invited to speak on Smart Technologies at Point of Retail Experience and how Smart Technologies can be used as part of the Retail Experience. In the seminar we discussed the current needs resulting from the investment boom in the U.K. smart retail market and the ensuing business opportunities for Finnish companies.
Stereoscape’s Digital Marketing Manager Saana Häkkinen highlighted that the physical store will remain the primary retail touchpoint for consumers in the future, but it will become more omni-channel, a combination of physical and virtual. Consumers’ shopping behavior has changed and the whole retail sector is changing dramatically alongside it. Retailers have to create better omni-channel experiences in order to keep up with the developing and changing needs of customers.