Monthly Archives

June 2015

Smart Retail UK Seminar – 4 June 2015

By | News

As part of the Smart Retail U.K. Seminar at Finpro, Stereoscape was invited to speak on Smart Technologies at Point of Retail Experience and how Smart Technologies can be used as part of the Retail Experience. In the seminar we discussed the current needs resulting from the investment boom in the U.K. smart retail market and the ensuing business opportunities for Finnish companies.

Stereoscape’s Digital Marketing Manager Saana Häkkinen highlighted that the physical store will remain the primary retail touchpoint for consumers in the future, but it will become more omni-channel, a combination of physical and virtual. Consumers’ shopping behavior has changed and the whole retail sector is changing dramatically alongside it. Retailers have to create better omni-channel experiences in order to keep up with the developing and changing needs of customers.

Read more about Winning Today´s Global Phy-gital Shoppers

Read more about Opportunities in Smart Retail in the UK

Stereoscape in the FLUX Innovation Lounge in London

By | News

Stereoscape has teamed up with Flux LDN – an innovation lounge in London for emerging interactive technologies. The partnership was launched by presenting Stereoscape´s interactive retail solution RFID iScape in co-operation with Suunto Watches and iFace Digital Mirror from CloudCasting.

RFID iScape is an “intelligent shelf” which turns physical products – cosmetics, clothing, toys, packaged foods etc. – into interactive product stories with the help of RFID tags attached to the products. When customers interact with a product the RFID sensors trigger a nearby digital screen to display videos, images, reviews, usage tips and other content related to the selected product. At the same time the RIFD iScape solution generates a wealth of useful data on customers and their behaviour, including gender, age group, item picked and time viewed.

Read more about RFID iScape

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