Monthly Archives

August 2017

Apple’s ARKit is making AR easy

By | News

The biggest news in AR this summer was Apple’s release of ARKit; the revolutionary developer kit that lets developers build AR apps, which integrate digital experiences into the physical world via iPhone or iPad. Apple’s point-and-play AR makes it simple and easy for users to just go ahead and play with it. So simple that it is said to be killing an entire generation of AR businesses. The apps will be available for consumers with the release of iOS 11 already in September.

We at Stereoscape have been busy with ARKit during the summer. First apps are ready and waiting to be released. Do you want to see more? Come to Mainontapäivä on September 19th to see what we can do for your marketing and sales with ARKit.

Too impatient to wait untill September 19th? Check the teaser video and get in touch with Jani Leskinen to hear more already today!

 

Greetings from Tech Open Air Berlin and Fraunhofer HHI

By | Blog

Tech Open Air (TOA) Berlin is Europe’s leading interdisciplinary technology festival. The event, held already for the 6th time in July filled the legendary Funkhaus Berlin with more that 20 0000 attendants. With over 200 satellite events spreading around Berlin made the entire city vibrant with technology, music, art, and science. This year’s conference topics covered a huge spectrum of everything that is bubbling at the moment; from design to blockchain, from food to future cities and health to AI, VR and IoT. The speakers, more than 200 of them, came from big companies and organisations like NASA, World Economic Forum, Google, Samsung NEXT, IBM, and Unity, as well as a wealth of small innovative companies in fields of tech, music, art, science or the intersection of all four.

I visited TOA Berlin already for the second time. From this years conference offering I build my program mainly concentrating on speakers that coming from interesting up and coming companies in virtual reality, spiced up with a little bit of research, design and media. From the wide offering especially presentations from Adina Popescu, founder of Snowblack VR, Samuel Huber, CEO of Advir.co, Sonja Galunder, Senior Research Scientiest at Smart Information Flow Technologies (SIFT), Khalid Meniri, founder & CEO of Six Agency, and Ian Forrester, Senior Producer as BBC R&D gave a lot of food for thought.

 To sum it up, the thoughts that I took with me from Berlin this time were:

  • Putting yourself into the picture; explore how data can be visualised so that the user has control of it and can make an impact in it to make it more engaging and rewarding to the viewer.
  • Variations matter in storytelling; use metadata to enrich the content and to get variation.
  • Collect data; design VR so that you can collect data from it to learn about user behavior.
  • Users want to do things but they want it do be done for them; give less choice but more engaging options.

Apart form taking part in the conference program I also attended a satellite event at Fraunhofer HHI. Fraunhofer HHI – German equivalent to our Finnish VTT – is Europe’s largest application oriented research organization with a budget of more than 2,1 billion € and research highlights such as MP3 audio codec under their belt. Seeing their current research activities in the fields of VR, AR, MR, and IoT was enlightening.

A visit to Berlin is always worthwhile. After all, it has for some time already been the tech capital of Europe. Lot’s of lessons learned and a lot of wow moments experienced. The world we work in is developing so fast you have to move fast to keep on track. Therefore it was also rewarding to see that here in Finland we at Stereoscape are definitively on the right track and moving at pretty much the same pace with the big players.

 

Rami Salle,

Project Director, Stereoscape

We are growing – Presenting new team member: Matti Gröhn, Development Director

By | News

Stereoscape continues to grow. Working on the forefront of new technology today a lot of our customer cases include new R&D challenges. Therefore we are strengthening our research and development team with new Development Director, Matti Gröhn.

Matti has a solid scientific background in interactive digital media, a D.Sc. (Tech.) degree from Helsinki University of Technology, and an endless intellectual curiosity. “My dissertation in 2006 was about Application of Spatial Sound Reproduction in Virtual Environments but throughout the years my research has been dealing with topics related to cognitive ergonomics, visualisation, and virtual reality. I have always been attracted to “future technology” and finding out ways to do things that were never done before.”

As Development Director in Stereoscape Matti will be in charge of the VARPU project as well as participating in our other research projects and acting as the technical support to our sales team.

Digitalisation and the development of VR, AR and MR is important for the Finnish economy and its ability to compete in the global market. “It seems to me that finally the technological development has reached the stage where it is actually possible to do the things that we talked about in research 15 years ago. That’s why I’m so excited to join the Stereoscape team that is doing exactly the right things; creating solutions for real world problems – for real companies at the core of our nation’s competitiveness. ”, says Matti who in his free time enjoys making music and biking.

We are happy to welcome Matti to the Stereoscape orchestra!

Stereoscape chosen to Microsoft’s Turbopump

By | News

Stereoscape is one of the 18 companies selected to Turbopump accelerator program. The unique market entry program launched by Microsoft Finland is helping Finnish startups to take the next big step in growth and international expansion.

We are proud to be among the chosen companies and look forward to an intensive and rewarding program with Microsoft Finland and its partners to further accelerate our growth.

More about Turbopump and the companies chosen to the first patch of the accelerator program (in Finnish):

Kansainvälinen jättiyritys alkaa tukea suomalaisia startupeja – “lupaava alku jämähtää usein paikoilleen”, Tekniikka ja talous, 26.4.2017

18 suomalaista startupia pääsi mukaan Microsoftin kiihdytysohjelmaan – “taso oli todella kova”, Tekniikka ja talous, 1.8.2017

Go Allport on new technology!

By | Blog

World is a complex place. Every media is telling us that the world is changing and becoming faster and more dynamic. The change is mostly caused by the constant development of technology.

If we take a quick look back in time, the first industrial revolution took place around late 18th century. It was about inventing the mechanical industry where steam power played a big role. The second revolution took place about 150 years later in the early 20th century when Henry Ford with his colleagues came up with the moving assembly line. The third industrial revolution started around 50 years later, which Alan Turing had lots to do with his research on computer science and artificial intelligence.

Whether we are on the brink of the fourth revolution, or the third one is just prolonged, doesn’t really matter. The only thing that matters is that the speed of change is levelling and more and more variables come to play making the world ever more complex.

One way to try to cope with the complexity is to use stereotypes. Gordon Allport is one of the most famous psychologists who understood how people perceive other people. According to him people have developed cognitive models – stereotypes – into their head to handle social situations faster and more efficiently.

In fact, the field of social situations is so complex that people wouldn’t be able to reasonably interact with each other without a certain ready-made model. These models can also be called information categories. Several psychologists and social psychologists have continued to study the topic and expanded the theory to objects and entities as well.

When people encounter something that doesn’t fit to any of their existing categories they either start forming a new one, shape the old one to accept the newcomer or leave it outside without getting to know it at all.

Now that we are somewhere between industrial revolutions number 3 and 4, constantly witnessing new innovations and having non-stop noise from various channels, it might be hard to stay on top of everything – even impossible. That’s why categorizing things, using stereotypes, is a very recommended way to interpret the world.

Below there are three “every-day” statements followed by a short explanation derived from social psychology describing what could be the reasoning behind the statements. Those can all present how existing stereotypes might affect people’s thoughts on new technology, such as augmented and virtual reality.

What’s YOUR standpoint on these?

  • “It’s nice at the moment and there’s no need to do anything.”
    • People tend to justify their existing position towards everything else.
  • “New technology doesn’t help me at all.”
    • In this case you might have categorized all new tech into one category and that might be even too simplified solution to understand the world these days.
  • “Generally our company thinks that we need new technology to stay forerunners on our field.”
    • People tend to think similarly as their closest reference group. This way they can make a difference between them and another group they don’t (even want to) belong to.

 

If the last statement is the one to best represent your thoughts and you want to hear more about the possibilities of new technology, such as AR and VR, we at Stereoscape are at your service. Give us a call!

www.stereoscape.com/about

Juuso Pihamaa

Key Account Manager, Stereoscape

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