Multiexperiences for 2020s
Multiexperience is one of Gartner’s Top 10 Strategic Technology Trends for 2020. It refers to the various devices and apps with which users interact on their digital journeys. New devices and new modes of interaction — like voice and gestures used in 3D or virtual environments — coexist with the web browser and mobile apps. Any combination of these new touchpoints can be used by customers along their journey.
At Stereoscape, we’ve used the past year to develop solutions that combine click & touch 3D with AR and/or VR experiences. We’ve already sold these solutions to some forward-looking clients: Nokia uses our solution to demonstrate a novel service concept, Swedavia takes people on a tour at the airport of the future, whilst Valmet showcases various tech upgrades in different sections of board & paper making lines. Contact us to find out more about these SMARTSCAPE XR solutions.
Playable 3D product catalog
Transporting physical equipment to tradeshows or other events around the world is costly and increases the carbon footprint – but customers want to see what they are actually buying. We solved this dilemma for Nokia by delivering an interactive presentation solution with an embedded 3D product catalog.
The solution showcases critical 5G hardware with the help of life-like 3D product models that are interactive or playable, as we like to say. You can zoom in and out, rotate and explore the virtual equipment from all angles. And it’s not just the nuts and bolts that are featured in the catalog, but also typical installation options, use cases and business benefits. The all-in-one solution is both updatable and extensible. Contact us to discuss these eco-friendly presentation solutions.
Power of interactive content
86% of buyers prefer interactive content they can access on demand, as opposed to static content formats, whilst 87% of marketers say that interactive content grabs the attention more effectively than static content.
Interactivity is the driving force behind our work at Stereoscape. The visual wow is important, but ‘wow, I get it’ is the experience we want our solutions to produce. And we believe interactivity is key to achieving this.
Find out more about the benefits of interactivity in marketing & sales and read the blog series by our CEO Pekka Karimaa.
My passion for many years has been interactive visualization – the art of clearly communicating key concepts quickly, at the right level, with the ability to explore more deeply. The most interesting part of all that to me is enabling people to experience information in completely new ways.
Envisoneer and Design Lead, Microsoft Garage