TEHO Sport is a milk-based post-workout recovery drink for strength and endurance training. The product line, marketed by Finnish beverage company Olvi, was launched at GoExpo 2013 in Helsinki. GoExpo is the largest event for sports and recreational activities in Finland with over 42 000 visitors in 2013.
Olvi wanted something extra for the launch event at their stand, located next to an indoor BMX (‘bicycle motocross’) race track sponsored by the company.
Stereoscape delivered a mixed reality solution consisting of a Dreamoc HD2 holographic unit with a short animated sequence spinning around a real product package within the display.
The 3D holographic solution provided a fun experience and maximum attention for the new product line.